Engaging their ‘gut’ feelings
- Brand visibility
- Marketplace management
- Community nurturing
A gut health-first foods business, Gobbleright wanted to increase its sales across product categories. This demanded a two-fold approach: engage interested communities and customers in a powerful way, and identify opportunities to grow their customer base consistently.
We started by auditing its presence and perception on marketplaces such as Amazon. This was followed by developing deep-dive content that spoke to its niche customer base. The brand store was revamped to reflect a strong brand identity that would resonate with gut-conscious shoppers; health-focused consumer communities lend their trust to brands after much deliberation.
We adopted a unique communication strategy for every platform and customer segment to emerge at the top of the consideration set and drive traffic to the D2C website. Our approach involved leveraging data for effective segmentation and targeting, and AI for creative experimentation. This led to engaging and converting customers across the funnel, at scale. Additionally, every campaign was aligned to a health and fitness niche. Incorporating direct channels and UGC to create a personalized and authentic experience made for two important pieces.
“Here was a business and a potential community that required high affinity to thrive and grow. Unlike a lot of D2C and ecommerce brands that leverage the power of impulse, the brief required us to look beyond. By leveraging content to impact every touchpoint across the sales funnel, we were able to foster exceptional trust and decision-making confidence. The big success indicator for us for the record uptick in repeat purchases; our approach to growth marketing was making a business impact!”
The growth marketing program for Gobbleright translated into performance that outlasts campaign run time. In less than 4 months, we were able to achieve an ROAS of 30 for brand search campaigns; our approach to growth set the ball rolling for a thriving community and long-term value.
