Bringing alive brilliance
- Brand design extension
- Retail POP design
- Shopper marketing
An established brand in the category, the client sought to translate the wondrous, larger-than-life appeal of its proposition across touchpoints. Extending the magic of the ‘Out of the world brightness’ was a tough one – it called for a seamless visual experience across the spectrum, from outdoor to packaging.
We based our design strategy in balancing the visual spectacle of the proposition with every touchpoint’s unique appeal. For instance, the outdoor launch campaign involved celebrating the medium’s grandeur with visuals that seemed to leap out of the board. On the other hand, for assets as compact as glass door stickers, the miniature technique brought out the vastness we associate with space.
“This brief was equal parts thrilling and perplexing. The launch campaign’s visual language was one that borrowed from galactic beauty. Extending it across touchpoints without diminishing its mysterious, magical appeal wasn’t easy. We had to be rooted equal parts in fantasy and touchpoint utility to arrive at well, design that speaks to the customer.”
The design solution resulted in furthering Nordusk’s distinct brand appeal as a category leader. Consistent visual communication during and post the proposition’s launch phase enhanced brand equity.
