As a D2C marketer, the temptation to divert all budgets to conversion-focused campaigns is only natural. But that’s the worst thing you can do for mid to long-term growth. Instead, here’s what we recommend our clients – start by aligning a portion of your marketing budget, test, and scale.Here’s a snapshot of the framework we […]
As a D2C marketer, the temptation to divert all budgets to conversion-focused campaigns is only natural. But that’s the worst thing you can do for mid to long-term growth. Instead, here’s what we recommend our clients – start by aligning a portion of your marketing budget, test, and scale.
Here’s a snapshot of the framework we recommend.
Access the full version here.
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