Let’s admit it. Marketing a D2C brand with pure performance tactics doesn’t cut it anymore. It may get the orders in and even lead to revenue targets for the quarter, but it doesn’t help create a dent in mindshare. Marketing in a scroll-and-miss environment demands setting up an experience ecosystem; an ecosystem that leads to […]
Let’s admit it. Marketing a D2C brand with pure performance tactics doesn’t cut it anymore. It may get the orders in and even lead to revenue targets for the quarter, but it doesn’t help create a dent in mindshare. Marketing in a scroll-and-miss environment demands setting up an experience ecosystem; an ecosystem that leads to consistent, powerful, customer engagement for impact that outlasts quick sale campaigns.
Here are the direct business benefits of investing in such a Brand Experience (BX) ecosystem:
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