A pivot place for agencies and marketers to ride the next wave of growth.
UNFOLDING
Content is still the top flex
Marketing and the skills required to ace it are changing at the speed of light. But if there is one constant, it is content! Social, video-first channels are here to stay and grow tremendously. And that demands winning at creative content, even if AI serves as an enabler. Talk about upskilling at the school of storytelling.
Think you know why your customers buy?
Think again. The most powerful feedback systems and data programs can fall short of pointing out the actual, deeper reasons that make customers buy. Here’s a blueprint for an Index that connects the dots between Brand Experience (BX) and Customer Experience (CX), ensuring you are always in sync with the customer’s truth.
Are you selling at full price yet?
If you’ve been a digital-first marketer, your worst nightmare isn’t low sales; it’s round-the-clock, through-the-year discounted pricing. Our latest Substack explores the phenomenon and definite ways to get past it.
OFFICE SCENES
Keeping it delectable!
We are spending our days thinking and dreaming of cheese in more ways than you can imagine. The credit goes to the team at D’lecta for trusting us with their social marketing mandate, with a special focus on YouTube content.
WORD
Of goals and metrics
“Legacy is greater than currency.”
-Gray Vaynerchuk
WE ARE INSPIRED
The spectrum of brand design and UX showcase that gets celebrated on Dribbble.
