Transforming a brand’s emotional footprint
- Multi-platform Audit
- Full-funnel Media Strategy
- Video-first Storytelling
India’s top biodegradable footwear brand, Chupps Footwear was experiencing cold audience acquisition. This was a contrast to its healthy traffic volumes for its paid marketing campaigns and the efficacy of its brand awareness initiatives. The cracks and leaks in the funnel hinted at weak retention systems, fragmented audience structures, and inconsistent creative performance. These were impacting the funnel despite a strong product-market fit and a growing demand for the category and brand.
We conducted a detailed growth audit to understand the patterns that were failing the brand in terms of targeting optimization, brand storytelling, and integrated funnel management. Here’s what we identified:
These gaps were identified through a detailed audit of Meta Ads, Shopify analytics, audience structure, demographics, placements, and creative performance.
A Mature Funnel Strategy:
“Real transformation and scale comes from precision. Going beyond top-level data, we spent time understanding minute details to optimize across targeting filters – purchase efficiency demographics, high-revenue products, and geo growth clusters. For instance, we realized that the audience aged 35-54 was showing maximum purchase efficiency and deserved adequate budget allocation. We addressed such gaps at every stage, and introduced a consistent, emotional brand narrative across campaigns. This led us to transform the brand’s footprint when it came to customer mindshare and their cart.”
By combining a rigorous growth audit with a structured awareness and performance marketing framework + sequential storytelling, we transformed Chupps’ acquisition engine from a cold-audience dependent setup into a scalable full-funnel growth system. It delivered:
