Point of Woo: Content goes horizontal

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A MONTHLY CAPSULE

28 Aug 2025

Point of Woo

A pivot place for agencies and marketers to ride the next wave of growth.

UNFOLDING

Is your customer intent-led?

Intent-driven interactions are becoming a priority for marketers. As Value on Investment (VoI) takes precedence, the focus is not just on awareness, engagement, or even traffic; it is the context that matters. The intentional nature of the customer’s interaction with your brand or content defines possible VoI. How are you aligning every touchpoint of the customer journey to drive and measure their intent?

Too many customers, too many decisions

A unified customer strategy is great but if they are as diverse as they come (geographically or culturally), how do you make decisions that work for all of them? You don’t; you invest in building a team that takes autonomous decisions.

Full-funnel: a growth game changer?

Growth marketing has typically been associated with scaling on proven tactics. But as we reach a tipping point, optimization demands a fundamental shift. Our latest Substack update explores this phenomenon with a quick playbook;know how you can replicate the full-funnel success of top D2C brands with clarity over chaos.

OFFICE SCENES

Micro drama, macro appeal

We are humbled to have our content solutions studio, Brooomsticks conceptualizing and producing one of India’s first micro drama series for personal finance! Created for Tata Mutual Fund, the YouTube-first show is titled Fundamentals: The Siblings Show, and was launched on the occasion of Raksha Bandhan.

WORD

Of evocative creativity.

“Make it simple but significant.”

-Don Draper, Mad Men

WE ARE INSPIRED

The raw yet rich appeal of guest interactions on Beyond Influence Podcast.

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Content goes horizontal