The Busy Marketer’s Guide: Why BX > Discounted Pricing When It Comes to Your D2C Brand

  • September 18, 2025
  • 1 minutes read

As a D2C brand marketer, you already know the pitfalls of discounted pricing as a strategy. Yet, you give in owing to market dynamics. But this is a disservice. Instead, this guide tells you how successful D2C brands are adopting Brand Experience (BX) and building brands that sell at full price!

how bx leads to a brand that sells at zero discounts
Substack

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