A delicious match
- Brand differentiation
- On-ground partnerships
- Social Media Marketing
Dlecta Foods, a brand new player in the Indian market, was looking for an effective marketing strategy to drive interest in their products’ distinct quality and taste in a crowded market space. This demanded more than standard awareness campaigns; nuanced engagement across touchpoints.
We decided to take a closer look at the modern Indian consumer. And arrived at a solution that involved an ingredient-first approach to communicate the distinct value D’lecta products offered. Be it the launch plan for Milke, India’s first liquid dairy creamer, or a campaign that celebrated the appeal of D’lecta’s processed cheese, it was about highlighting culinary excellence.
Our partnership didn’t stop at campaigns; we built and managed a series of ecosystems that engaged industry experts. Be it hosting on-ground events featuring celebrated chefs or getting them to share their recipes and perspectives for D’lecta digital channels, we built a thriving environment for the ideal D’lecta consumer to sit back, take notice, and soak it all in. In fact, industry experts made for a chunk of our primary audience, leading to an organic community with a distinct culinary perspective.
Each of D’lecta’s offerings catered to the discerning consumer in the Indian market. And this demanded that we engage with them in an equally thoughtful way. Every aspect of our marketing, from the messaging to the choice of touchpoints, was aligned with this consumer’s tone. It translated into highly-effective campaigns and a community that brought together quality-conscious industry experts.
Brand awareness soared as Indian consumers embraced the range of D’lecta’s products. Our partnership led to:
