A Greek Affair
- Brand Ethos
- Brand Design
- Brand Packaging
An established leader in the white labeling space for men’s apparels was launching its label. The ready-to-wear range would be crafted using the finest fabrics and new tech such as bonding for the customer who appreciated a seamless, unrestricted experience. This demanded arriving at a brand ethos and design language that would speak both – the nuanced customer’s mind and our client’s vision for epitomizing unrestricted ambition, strength and resilience.
Inspired by the legendary Hector, we proposed a brand proposition that would embody the resilient spirit of the modern man, fueling his inner passion to conquer the greatest challenges. Right from the logo to design undertones, and from packaging to platforms, every aspect of the design language would reflect the HEKTOR promise – focus on your pursuits without restriction, and embrace every opportunity that comes your way. The brand ecosystem reverberated an essential truth, ‘An unrestricted spirit brings unstoppable energy to lead’.
“If there is an industry where brand language emerges as a success barometer, it is fashion and apparels. HEKTOR wasn’t just a brand design project for us; we wanted to build an ecosystem that would reflect the honest experience that HEKTOR offered its customers. This demanded that we put customer insighting at the centre of the wheel and chisel the brand ethos out of it.”
The brand design and assets built for HEKTOR translated into an effective market launch. It set the tone for presence recall and mindshare in an industry defined heavily by perceptions. The ethos and expressions made a dent for the brand among relevant micro-markets and customer cohorts, feeding back into greater ambitions for the brand.
