An honest transformation
- Corporate Identity
- Brand Assets
- Digital Marketing
The world’s largest premium basmati grower needed an image rehaul. As it looked to scale in the new, traceability-aspiring market, it wanted to institutionalise its proprietorship identity. Supple Tek, the brand needed to amplify its corporate vision, including commitment to transparency and authenticity.
The solution? ‘Grains of Honesty’. A new tagline, along with a mnemonic that represented Supple Tek’s core ethos, led to a strong brand language. The exercise also led to a complete communication overhaul in terms of branding and marketing.
The new brand language, along with B2C marketing had distribution partners and consumers take notice. The awareness, percolated through multiple digital channels, translated into accelerated global partnerships and domestic accolades.
“Supple Tek had a great product and it was just the right time for them to make some noise. The new age consumer is extremely quality and authenticity conscious. And here was a brand that had lived by these values since inception. We were convinced this called for a bold brand voice. It was key to commanding 100% trust and a price premium. Right from the branding experiences to the films and content produced, we ensured every asset was in alignment to this inherent goal.”
Our approach to amping up things for Supple Tek had a two-fold effect. While it did set the stage for engaging the direct consumer, it also ensured the industry, including public entities, take notice. Some of our immediate wins were:
