The 2026 (Content) Frequency

Point of Woo: The 2026 (Content) Frequency
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UNFOLDING

New Year, new frequency

The brand marketer in you is expected to strike that fine balance – push out enough content and communication to drive top-of-the-mind recall but stop right before consumer fatigue kicks in. As it turns out, you can just stop waiting for the other shoe to drop. Because more is where the world is headed. And that is when the art of “how” takes precedence over “how often”. At Asym, we’ve spent years perfecting it – a bit of science, a bit of art, and a whole lot of insighting.  

Does your content feature characters?

As people, we love connections that make us pause and feel. And when it comes to content, we forge such connections through characters. As it turns out, 2026 is going to be the year a lot more brands (and competitors) are going to invest in building characters and deliver serialized content for customer relationships that stick. As a value-conscious marketer, you need more than a production partner to get this going. On that note, we’ve got some exciting news to share with you in 2026! Stay tuned.

#THEASYMLIFE

‘Tis the season

This reel is a testimony to all the joy, fun, and cheer that filled the air as we came together to celebrate the work and camaraderie that held our days together this year.

WORK TALK

Mandate win: ElevateScape

It’s twice the cheer for us this season as we play development partner to ElevateScape for a career readiness ecosystem! The mandate will see us building an intelligent cross-platform mobile app that will serve as a ‘career co-pilot’ to professionals through their journey from skill discovery to role-specific confidence.

Substack #12

We get it. Making a case for AI content that needs humans to drive it can be exasperating. It’s why we’ve put together a Substack guide that tells it like it is – why tools such as Midjourney are non-negotiable, what the tool can deliver for your marketing goals, and what it can’t. Use it to top-up your argument or just share it for them to see.