As people, we love connections that make us pause and feel. And when it comes to content, we forge such connections through characters. As it turns out, 2026 is going to be the year a lot more brands (and competitors) are going to invest in building characters and deliver serialized content for customer relationships that stick. As a value-conscious marketer, you need more than a production partner to get this going. On that note, we’ve got some exciting news to share with you in 2026! Stay tuned.