Looking for someone who really understands how video content works in the real world — not just ideation, but what makes it perform, scale, and grow.

This role is about building video-first content systems — across YouTube and beyond — not just putting out content. How to take content from idea → execution → growth, and make it work consistently. This is a video-first role. Looking for people who think in visual storytelling and platform behaviour, not
text-heavy content approaches

• Build video-first content strategies aligned to business goals
• Plan how content flows across formats — long-form, shorts, repurposing, distribution
• Handle YouTube growth & ops — titles, thumbnails, CTR, retention, publishing
• Look at performance regularly and figure out what’s working / what’s not
• Create repeatable formats, series, and content IPs
• Work closely with producers & editors to make sure content is platform-first, not generic

• Understanding how YouTube actually works (not just theory — real execution)
• Knowing what makes people click, watch, and stay
• Thinking in formats and content loops, not one-off videos
• Having a strong sense of internet culture & audience behavior (Gen Z + Bharat)
• Being comfortable with data and using it to improve content

• 2–5 years working on video content / YouTube / digital content strategy
• Hands-on with YouTube Studio, analytics, and performance tracking
• You’ve either grown a channel, built a content series, or improved performance meaningfully Work you can show:
  • Channels you’ve worked on
  • Content you’ve helped grow
  • Actual impact (views, retention, subscribers, etc.)