Director of Growth

Role Overview

As the Director – Growth at Asymmetrique, you will lead the growth engine by driving new business, improving revenue quality, and building a stronger commercial structure. This role is not just about bringing in more business, but bringing in the right business — opportunities that are strategic, scalable, and aligned with how Asymmetrique wants to grow. You will help Asymmetrique by shaping stronger client conversations, building clearer commercial offers, and creating a more predictable revenue base. This is a key leadership role for someone who can combine business development, commercial thinking, and cross-functional leadership to drive long-term growth.

Key Responsibilities
  1. Revenue Ownership (core KPI)

    • Own monthly, quarterly, and annual new business revenue targets
    • Close mid-to-large ticket deals (₹25L – ₹2Cr+ annually per client)
    • Maintain healthy sales velocity and win rates
  2. Pipeline Architecture (not Just Lead Gen)

    • Build and manage a 3–5x pipeline coverage ratio
    • Define and implement:
      • ICP (Ideal Client Profile)
      • Target sectors (BFSI, D2C, Commerce, etc.)
      • Outreach strategy (inbound + outbound)
  3. Enterprise Selling

    • Lead CXO-level conversations
    • Translate marketing into business impact narratives
    • Sell integrated solutions, not services
  4. Deal Strategy & Conversion

    • Own proposal strategy, pricing, and negotiations
    • Work closely with:
      • Strategy team
      • Creative
      • Performance marketing
  5. Sales Process & Systems

    • Build structured sales process:
      • Lead → Qualification → Pitch → Closure
    • Implement CRM discipline (no exceptions)
Key Metrics (KRAs)

This is where most roles fail. These are non-negotiable:

  • Monthly / Quarterly Revenue Closed
  • Pipeline Coverage Ratio (min 3x)
  • Win Rate (%)
  • Average Deal Size
  • Sales Cycle Length
  • Gross Margin Quality of Deals
Qualifications & Skills
  • 11-13+ years of experience in digital, integrated, agency sales.
  • Strong experience in business development, commercial leadership, or revenue growth roles.
  • At least 2 years of owning and scaling revenue, new business, or P&L-linked targets.
  • Strong consultative selling ability across integrated and multi-disciplinary solutions.
  • Proven track record of:
    • Closing ₹5–20 Cr annual business
    • Selling to CXOs / senior stakeholders
  • Strong network in
    • FMCG
    • BFSI
    • Lifestyle
    • D2C / Ecommerce
  • Ability to simplify complex client needs into clear, structured commercial opportunities.
  • Strong commercial acumen, including pricing, margins, forecasting, and growth planning.
  • Strong executive presence, stakeholder management, and negotiation skills.
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