Know us

Making your marketing,
business-relevant

our purpose

Empower your business with marketing that is exceptionally aligned to your consumers and growth goals.

Our Mission

“We are on a mission to be the leading solutions partner to growth-focused marketers such as yourself.

We accomplish our mission by crafting high-value solutions that leverage the best of creativity, talent, tech, and timeless marketing fundamentals.

Are you ready to recalibrate in an industry that’s lost to chasing trends?”

 

Nitin Gupta,
Founder and MD, Asymmetrique
Line Shape

Team

Nitin’s early career spans a breadth of consulting and corporate assignments for US-based Fortune 500 firms. Upon his return to India after serving prominent Marketing Leadership roles in the US, Nitin co-founded a BPO funded by legendary investor Rakesh Jhunjhunwala. He subsequently returned to his marketing roots with the founding of Asymmetrique in 2008. His personal mission is to bring real marketing-thinking back into the tech and data-driven digital world.

Founder and MD
Nitin Gupta

Ranjit is a seasoned digital professional with a passion for creating effective and scalable full-funnel marketing strategies. With 20 years of experience in the industry, he has a proven track record of successfully managing digital campaigns across various platforms, including social media, programmatic, search, and video advertising. His expertise lies in developing media strategies that drive communities and commerce. His mission at Asymmetrique is to help build the foremost data-driven marketing solutions company in India.

COO, Commerce & Tech Solutions
Ranjit Thind

Siddharth is a seasoned Marketing professional with 14 years experience and proven track record in digital strategy, digital Marketing and business development.  He has solutioned for several large corporates across industries and has been successful in creating value for brands and agencies. In his current role at Asymmetrique, he handles the complete business P&L for Brand Play solutions.

EVP & Head – Agency Business
Siddharth Pednekar

Advisors

Rishi, Managing Partner and Fund Manager at Shepherd’s Hill, brings together a unique blend of global perspective, local insight, and disciplined investing. A Stanford University alumnus with more than 15 years of experience across capital markets and private equity, he founded Shepherd’s Hill to introduce a structured, long-term value investing framework to Indian portfolios. Influenced by the investment philosophies of Graham, Buffett, and Munger, Rishi has built a firm known for its consistency, high-conviction calls, and proprietary research.

Rishi Gupta

Sanjay Mathur is a seasoned business management consultant with four decades of experience across various industries.

As an expert in organizational issues, he understands the strategic alignment between business and employees.

At Asymmetrique, Sanjay advises on how the company can optimize its human resources, implement effective people practices, and cultivate a high-performance work culture. His expertise ensures that Asymmetrique continues to build a resilient and future-ready workforce.

Sanjay Mathur

Rashmi Gupta is a Senior Director at Capgemini, with over two decades of experience in technology consulting, digital transformation, and business strategy. A graduate of the University of Louisiana Monroe, she has led initiatives across global business units. As an advisor at Asymmetrique, Rashmi provides strategic guidance on organizational development and HR matters, helping shape a strong, future-ready workforce. Her expertise supports Asymmetrique in building resilient structures, driving operational excellence, and fostering sustainable growth.

Rashmi Gupta