Content Strategist (Video Background)

Asymmetrique is a digital-era provider of brand solutions for complex marketing problems to a range of clients across diverse industries. Capitalizing on outdated Agency models driven primarily by traditional creative advertising, Asymmetrique offers modern marketers and brandbuilders a refreshingly new-age and inherently integrated approach towards their brands. Starting with deep consumer insights based on behavioural and motivational research, Asymmetrique marries the art and science of marketing to build brands of, for, and by consumers. Our solutions help Marketers build Experiences Brands and Ecosystems that are always contextual, relevant, and connected to consumers. Our methodology is tailored to ensure long-term success, while ensuring short-term flexibility in strategy.

Looking for someone who really understands how video content works in the real world — not just ideation, but what makes it perform, scale, and grow.

This role is about building video-first content systems — across YouTube and beyond — not just putting out content. How to take content from idea → execution → growth, and make it work consistently. This is a video-first role. Looking for people who think in visual storytelling and platform behaviour, not
text-heavy content approaches

• Build video-first content strategies aligned to business goals
• Plan how content flows across formats — long-form, shorts, repurposing, distribution
• Handle YouTube growth & ops — titles, thumbnails, CTR, retention, publishing
• Look at performance regularly and figure out what’s working / what’s not
• Create repeatable formats, series, and content IPs
• Work closely with producers & editors to make sure content is platform-first, not generic

• Understanding how YouTube actually works (not just theory — real execution)
• Knowing what makes people click, watch, and stay
• Thinking in formats and content loops, not one-off videos
• Having a strong sense of internet culture & audience behavior (Gen Z + Bharat)
• Being comfortable with data and using it to improve content

• 2–5 years working on video content / YouTube / digital content strategy
• Hands-on with YouTube Studio, analytics, and performance tracking
• You’ve either grown a channel, built a content series, or improved performance meaningfully Work you can show:
  • Channels you’ve worked on
  • Content you’ve helped grow
  • Actual impact (views, retention, subscribers, etc.)