Few trends disrupt the social feed as this. As customers, especially Gen Zs look for more fulfilling content consumption habits, they are turning to micro-dramas and how! As many as 65% of the format’s audience has discovered it only in the last 1 year and is now hooked. This became further evident when we conceptualized and produced a first-of-its-kind micro-drama for our client, Tata Mutual Fund. Titled FUNDamentals, the show has seen three successful seasons! Catch the latest season, the Colleagues Show for edutainment that became an organic hit, seeing an average completion rate of 65.17%, well above the industry standard for personal finance content.
