It’s
in
the
air.
Even
as
we
bid
goodbye
to
Bappa
with
chants
of
Lavkar
Ya,
and
revisit
the
campaign
we
delivered
for
Laljee
Godhoo,
we
are
back
to
dissecting
consumer
mindsets
and
micro-culture
moments.
The
process
is
at
the
heart
of
creating
outstanding
festive
marketing
campaigns.
Our
top
two
favourites
so
far?
-
Younger
Indians
are
taking
out
time
for
chalant
relationships
>
social
obligations
that
dominate
media
moments
-
Gen
Z
is
putting
the
fun
back
in
festivals
for
everyone.
Buh-bye
prep
slog.
Hello
campaigns
that
get
easy-peasy
right.
If
you
are
wondering
how
to
align
your
next
campaign
to
your
customers’
pulse,
let’s
talk.
