Join us in welcoming our new creative captain, Abhimanyu Rathore. In his role as Creative Director - Copy, he will helm solutions that tug at the human emotion and outlast attention.
Here’s an excerpt from our chat with him:
Q. What should one expect in terms of creativity at Asymmetrique in the months to come?
AR: Creativity with measurable outcomes.
Q. What is the most underrated creativity skill in 2026?
AR: Knowing when to step away from AI aesthetic slop.
Q. Why should marketers invest in creative ideas?
AR: Creativity, if done right, can attract, convert, and retain any given audience.
Q. What’s your idea of a perfectly creative day?
AR: Thinking you’ve hit the nail on the head, only to one-up yourself at the last minute with a better idea.
