A pivot place for agencies and marketers to ride the next wave of growth.
UNFOLDING
Vodcasts are officially here
If you thought 2025 saw podcasts at its peak, you are in for a surprise. Video podcasts, now being seen for what they are – vodcasts – are expected to become a USD 5 billion industry this year, witnessing almost 20% y-o-y growth. The bit you should consider? Indian consumers are top contributors to this phenomenal format growth. Let that idea roll!
Let there be art
Your customer is creating and consuming more art than ever. As social platforms and AI transform access to tools and communities, it’s time to collaborate with your customer. Partner them on your next big marketing drop and watch them arrive at ideas you didn’t know had an audience.
#THEASYMLIFE
A tête-à-tête
Join us in welcoming our new creative captain, Abhimanyu Rathore. In his role as Creative Director - Copy, he will helm solutions that tug at the human emotion and outlast attention.
Here’s an excerpt from our chat with him:
Q. What should one expect in terms of creativity at Asymmetrique in the months to come?
AR: Creativity with measurable outcomes.
Q. What is the most underrated creativity skill in 2026?
AR: Knowing when to step away from AI aesthetic slop.
Q. Why should marketers invest in creative ideas?
AR: Creativity, if done right, can attract, convert, and retain any given audience.
Q. What’s your idea of a perfectly creative day?
AR: Thinking you’ve hit the nail on the head, only to one-up yourself at the last minute with a better idea.
WORK TALK
Blog #17
Choosing the digital marketing partner is easier said than one. It’s why we have put together a guide to the 5 types of marketing agencies out there and how to choose the one that can drive growth for you.
Of purpose
“Content marketing is like a first date If all you do is talk about yourself, there won’t be a second date.”
- David Beebe
WE ARE INSPIRED
The nuggets of wisdom @suebehaviouraldesign shares, one illustration at a time.
