Even
as
customers
seek
low-fatigue,
high-value
content
such
as
podcasts,
quick-to-consume
videos
continue
to
deliver
critical
RoI.
The
trick
then,
is
to
create
a
content
marketing
strategy
that
ensures
balance;
align
byte-sized
videos
to
larger,
comprehensive
audio
assets.
This
lets
you
engage
customers
throughout
the
funnel
while
elevating
your
brand’s
singular
truth.
