A matter of influence
- Enhanced resonance
- High-value intent creation
- Greater decision confidence
Shrinking attention spans and growing content clutter mean one thing. Brands must engage consumers with conversations in highly captive environments. This isn’t simple; leveraging creators and influencers that build such spaces on their social channels demands going beyond transactional metrics.
It is the biggest reason why the RoI on influencer marketing is often underwhelming for marketers; standard influencer impact metrics stop short of delivering on:
As partners to growth-focused marketers, we ensure every creator collaboration and influencer marketing partnership translates into business value for our clients.
Beyond visibility and awareness, we associate high-impact creator collaboration to these results:
Here are some recent examples of the value we delivered for clients across categories.
STOK
A brand with the proposition ‘Live the Chill’, STOK’s personality demanded we build it an equally big-on-vibe ecosystem. This saw us launching a series of IPs, including Chill Aarambh ‘house parties’, which were amplified by a relevant set of lifestyle influencers. The amplification was integral to not just awareness but also creating brand affinity and equity.
IdeaBaaz
The start-up festival and show, IdeaBaaz wanted to inspire and encourage idea-stage founders, regional entrepreneurs, and business aspirants who may not speak the language typical to the investor ecosystem. This demanded creativity before scale; we collaborated with influencers to arrive at innovative possibilities, depicted through equally non-conventional scripts and stories.
D’lecta Foods
As part of an integrated, full-funnel marketing campaign for the brand’s Individually Wrapped Cheese Slices, we proposed an audience-first creator campaign. This translated into partnerships with moms, home chefs, and nutritionists across YouTube and Meta.
“A majority of consumers, especially Gen Zs want cultural signals from creators they trust; the ideal marketing collaborations and partnerships should trigger mid-to long-term intent, not just top-of-the-funnel metrics or one-time traffic. This has been the guiding principle for all our creator and influencer marketing solutions. Every collaboration or campaign we execute must also further cultural capital and brand value for our clients.”
Our approach to creator collaboration and influencer partnerships have translated into a series of impactful outcomes for our clients. For instance:
