Elevating moments of truth
- Brand Salience
- Revenue Growth
- Omnichannel Impact
Our client owned a legacy diamond jewellery business out of South India, a market heavily biased towards gold jewellery. They sought to scale their market penetration and revenue across channels, including digital. This posed a dual challenge – persuade households to develop an intent for diamonds over digital touchpoints, minus the allure of in-person trials.
We designed a ‘identify dormant intent’ strategy. This ensured we bring in every likely-to-convert lead into the funnel, not just MQLs. This, along with a clear focus on driving online and offline store visits, ensured we were able to successfully build ‘high-engagement, high conversion’ customer journeys.
Every campaign across touchpoints was aligned to nudge customers and their buying desires. For instance, understanding and integrating regional buying behaviours was a key component of our communication approach. Similarly, compelling, contextual storytelling along with personalization worked to energize and convert the funnel, faster.
The challenge certainly was manifold but also an exciting one. As we witness slow but sure changing market preferences, we wanted to build a full funnel commerce solution that set new industry benchmarks. We are glad we came close and we look forward to containually setting the bar higher.”
Are you ready to catapult your brand in a fast-scaling environment? Let’s talk.
